{
  "id": "price-per-ml-index-houses",
  "title": "10ML Price-per-ml Index: median price per ml by house",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/",
  "citation": "10ML (2026). 10ML Price-per-ml Index: median price per ml by house. https://10ml.com/guides/perfume-price-per-ml-index. CC BY 4.0. Accessed 2026-10-09.",
  "checked": "2026-10-09",
  "method": "Houses with at least 10 perfumes on sale, alphabetical; median of price ÷ size per decant size (10ML member price, VAT included).",
  "coverage": {
    "geography": "EU (one EUR price in the 26 EU countries 10ML delivers to)",
    "period": "live, recomputed at least every hour",
    "currency": "EUR",
    "price_basis": "10ML member price, VAT included"
  },
  "caveats": [
    "Prices are the 10ML member price, VAT included: what 10ML charges for its decants, not market retail prices.",
    "The perfumes are the ones 10ML stocks (a curated list weighted to popular and recent launches, with niche over-represented), not the whole market.",
    "Niche or designer follows the catalogue’s niche collection."
  ],
  "sources": [
    {
      "name": "10ML Price-per-ml Index",
      "url": "https://10ml.com/guides/perfume-price-per-ml-index",
      "checked": "2026-10-08"
    }
  ],
  "columns": [
    {
      "key": "house",
      "label": "House",
      "type": "string"
    },
    {
      "key": "tier",
      "label": "Tier",
      "type": "string"
    },
    {
      "key": "perfumes",
      "label": "Perfumes",
      "type": "integer"
    },
    {
      "key": "median_price_per_ml_3ml_eur",
      "label": "Median per ml, 3ml",
      "type": "number",
      "unit": "EUR/ml"
    },
    {
      "key": "median_price_per_ml_10ml_eur",
      "label": "Median per ml, 10ml",
      "type": "number",
      "unit": "EUR/ml"
    },
    {
      "key": "median_price_per_ml_30ml_eur",
      "label": "Median per ml, 30ml",
      "type": "number",
      "unit": "EUR/ml"
    }
  ],
  "rows": [
    {
      "house": "Acqua di Parma",
      "tier": "niche",
      "perfumes": 18,
      "median_price_per_ml_3ml_eur": 3.15,
      "median_price_per_ml_10ml_eur": 2.51,
      "median_price_per_ml_30ml_eur": 2.07
    },
    {
      "house": "Amouage",
      "tier": "niche",
      "perfumes": 35,
      "median_price_per_ml_3ml_eur": 4.59,
      "median_price_per_ml_10ml_eur": 3.93,
      "median_price_per_ml_30ml_eur": 3.3
    },
    {
      "house": "Atelier des Ors",
      "tier": "niche",
      "perfumes": 15,
      "median_price_per_ml_3ml_eur": 3.3,
      "median_price_per_ml_10ml_eur": 2.48,
      "median_price_per_ml_30ml_eur": 2.13
    },
    {
      "house": "Atkinsons",
      "tier": "niche",
      "perfumes": 12,
      "median_price_per_ml_3ml_eur": 3.11,
      "median_price_per_ml_10ml_eur": 2.35,
      "median_price_per_ml_30ml_eur": 2
    },
    {
      "house": "BDK Parfums",
      "tier": "niche",
      "perfumes": 20,
      "median_price_per_ml_3ml_eur": 3.18,
      "median_price_per_ml_10ml_eur": 2.79,
      "median_price_per_ml_30ml_eur": 2.34
    },
    {
      "house": "Boadicea the Victorious",
      "tier": "niche",
      "perfumes": 12,
      "median_price_per_ml_3ml_eur": 7.23,
      "median_price_per_ml_10ml_eur": 6.38,
      "median_price_per_ml_30ml_eur": 4.88
    },
    {
      "house": "Bvlgari",
      "tier": "designer",
      "perfumes": 21,
      "median_price_per_ml_3ml_eur": 3.9,
      "median_price_per_ml_10ml_eur": 3.42,
      "median_price_per_ml_30ml_eur": 2.85
    },
    {
      "house": "By Kilian",
      "tier": "niche",
      "perfumes": 27,
      "median_price_per_ml_3ml_eur": 6.63,
      "median_price_per_ml_10ml_eur": 5.66,
      "median_price_per_ml_30ml_eur": 4.78
    },
    {
      "house": "Byredo",
      "tier": "niche",
      "perfumes": 18,
      "median_price_per_ml_3ml_eur": 5.31,
      "median_price_per_ml_10ml_eur": 4.58,
      "median_price_per_ml_30ml_eur": 4.02
    },
    {
      "house": "Clive Christian",
      "tier": "niche",
      "perfumes": 14,
      "median_price_per_ml_3ml_eur": 15.39,
      "median_price_per_ml_10ml_eur": 12.4,
      "median_price_per_ml_30ml_eur": 10.94
    },
    {
      "house": "Creed",
      "tier": "niche",
      "perfumes": 36,
      "median_price_per_ml_3ml_eur": 4.08,
      "median_price_per_ml_10ml_eur": 3.45,
      "median_price_per_ml_30ml_eur": 2.9
    },
    {
      "house": "Dior",
      "tier": "designer",
      "perfumes": 34,
      "median_price_per_ml_3ml_eur": 2.79,
      "median_price_per_ml_10ml_eur": 2.4,
      "median_price_per_ml_30ml_eur": 2.07
    },
    {
      "house": "Dolce&Gabbana",
      "tier": "designer",
      "perfumes": 12,
      "median_price_per_ml_3ml_eur": 2.75,
      "median_price_per_ml_10ml_eur": 2.54,
      "median_price_per_ml_30ml_eur": 2.1
    },
    {
      "house": "Ex Nihilo",
      "tier": "niche",
      "perfumes": 12,
      "median_price_per_ml_3ml_eur": 6.05,
      "median_price_per_ml_10ml_eur": 5.2,
      "median_price_per_ml_30ml_eur": 4.25
    },
    {
      "house": "Fragrance du Bois",
      "tier": "niche",
      "perfumes": 12,
      "median_price_per_ml_3ml_eur": 5.01,
      "median_price_per_ml_10ml_eur": 3.97,
      "median_price_per_ml_30ml_eur": 3.45
    },
    {
      "house": "Giorgio Armani",
      "tier": "designer",
      "perfumes": 23,
      "median_price_per_ml_3ml_eur": 2.55,
      "median_price_per_ml_10ml_eur": 2.19,
      "median_price_per_ml_30ml_eur": 1.92
    },
    {
      "house": "Givenchy",
      "tier": "designer",
      "perfumes": 12,
      "median_price_per_ml_3ml_eur": 2.76,
      "median_price_per_ml_10ml_eur": 2.25,
      "median_price_per_ml_30ml_eur": 1.92
    },
    {
      "house": "Goldfield & Banks",
      "tier": "niche",
      "perfumes": 18,
      "median_price_per_ml_3ml_eur": 4.41,
      "median_price_per_ml_10ml_eur": 3.05,
      "median_price_per_ml_30ml_eur": 2.57
    },
    {
      "house": "Gucci",
      "tier": "designer",
      "perfumes": 12,
      "median_price_per_ml_3ml_eur": 2.81,
      "median_price_per_ml_10ml_eur": 2.39,
      "median_price_per_ml_30ml_eur": 2.07
    },
    {
      "house": "Guerlain",
      "tier": "designer",
      "perfumes": 44,
      "median_price_per_ml_3ml_eur": 3.21,
      "median_price_per_ml_10ml_eur": 2.84,
      "median_price_per_ml_30ml_eur": 2.38
    },
    {
      "house": "Hermès",
      "tier": "designer",
      "perfumes": 14,
      "median_price_per_ml_3ml_eur": 2.75,
      "median_price_per_ml_10ml_eur": 2.31,
      "median_price_per_ml_30ml_eur": 1.92
    },
    {
      "house": "Hugo Boss",
      "tier": "designer",
      "perfumes": 13,
      "median_price_per_ml_3ml_eur": 2.43,
      "median_price_per_ml_10ml_eur": 2.06,
      "median_price_per_ml_30ml_eur": 1.71
    },
    {
      "house": "Initio Parfums Privés",
      "tier": "niche",
      "perfumes": 21,
      "median_price_per_ml_3ml_eur": 3.87,
      "median_price_per_ml_10ml_eur": 3.25,
      "median_price_per_ml_30ml_eur": 2.85
    },
    {
      "house": "Jean Paul Gaultier",
      "tier": "designer",
      "perfumes": 15,
      "median_price_per_ml_3ml_eur": 2.61,
      "median_price_per_ml_10ml_eur": 2.29,
      "median_price_per_ml_30ml_eur": 1.92
    },
    {
      "house": "Jo Malone London",
      "tier": "designer",
      "perfumes": 11,
      "median_price_per_ml_3ml_eur": 3.27,
      "median_price_per_ml_10ml_eur": 2.52,
      "median_price_per_ml_30ml_eur": 2.07
    },
    {
      "house": "Lancôme",
      "tier": "designer",
      "perfumes": 13,
      "median_price_per_ml_3ml_eur": 2.43,
      "median_price_per_ml_10ml_eur": 2.11,
      "median_price_per_ml_30ml_eur": 1.86
    },
    {
      "house": "Louis Vuitton",
      "tier": "designer",
      "perfumes": 15,
      "median_price_per_ml_3ml_eur": 6.84,
      "median_price_per_ml_10ml_eur": 5.72,
      "median_price_per_ml_30ml_eur": 4.94
    },
    {
      "house": "Maison Francis Kurkdjian",
      "tier": "niche",
      "perfumes": 14,
      "median_price_per_ml_3ml_eur": 5.34,
      "median_price_per_ml_10ml_eur": 4.18,
      "median_price_per_ml_30ml_eur": 3.53
    },
    {
      "house": "Maison Margiela",
      "tier": "designer",
      "perfumes": 10,
      "median_price_per_ml_3ml_eur": 2.67,
      "median_price_per_ml_10ml_eur": 2.51,
      "median_price_per_ml_30ml_eur": 2.07
    },
    {
      "house": "Mancera",
      "tier": "niche",
      "perfumes": 13,
      "median_price_per_ml_3ml_eur": 2.19,
      "median_price_per_ml_10ml_eur": 1.82,
      "median_price_per_ml_30ml_eur": 1.56
    },
    {
      "house": "Memo Paris",
      "tier": "niche",
      "perfumes": 20,
      "median_price_per_ml_3ml_eur": 5.4,
      "median_price_per_ml_10ml_eur": 4.93,
      "median_price_per_ml_30ml_eur": 3.36
    },
    {
      "house": "Montale",
      "tier": "niche",
      "perfumes": 22,
      "median_price_per_ml_3ml_eur": 2.34,
      "median_price_per_ml_10ml_eur": 2.15,
      "median_price_per_ml_30ml_eur": 1.87
    },
    {
      "house": "Nasomatto",
      "tier": "niche",
      "perfumes": 13,
      "median_price_per_ml_3ml_eur": 7.68,
      "median_price_per_ml_10ml_eur": 6.89,
      "median_price_per_ml_30ml_eur": 5.58
    },
    {
      "house": "New Notes",
      "tier": "niche",
      "perfumes": 11,
      "median_price_per_ml_3ml_eur": 4.23,
      "median_price_per_ml_10ml_eur": 3.34,
      "median_price_per_ml_30ml_eur": 2.94
    },
    {
      "house": "Nishane",
      "tier": "niche",
      "perfumes": 15,
      "median_price_per_ml_3ml_eur": 4.29,
      "median_price_per_ml_10ml_eur": 3.88,
      "median_price_per_ml_30ml_eur": 3.27
    },
    {
      "house": "Pantheon Roma",
      "tier": "niche",
      "perfumes": 16,
      "median_price_per_ml_3ml_eur": 3.33,
      "median_price_per_ml_10ml_eur": 2.89,
      "median_price_per_ml_30ml_eur": 2.4
    },
    {
      "house": "Parfums de Marly",
      "tier": "niche",
      "perfumes": 29,
      "median_price_per_ml_3ml_eur": 3.87,
      "median_price_per_ml_10ml_eur": 3.05,
      "median_price_per_ml_30ml_eur": 2.64
    },
    {
      "house": "Penhaligon's",
      "tier": "niche",
      "perfumes": 12,
      "median_price_per_ml_3ml_eur": 4.25,
      "median_price_per_ml_10ml_eur": 3.73,
      "median_price_per_ml_30ml_eur": 3.06
    },
    {
      "house": "Prada",
      "tier": "designer",
      "perfumes": 18,
      "median_price_per_ml_3ml_eur": 2.67,
      "median_price_per_ml_10ml_eur": 2.3,
      "median_price_per_ml_30ml_eur": 1.92
    },
    {
      "house": "Rabanne",
      "tier": "designer",
      "perfumes": 16,
      "median_price_per_ml_3ml_eur": 2.48,
      "median_price_per_ml_10ml_eur": 2.19,
      "median_price_per_ml_30ml_eur": 1.89
    },
    {
      "house": "Tiziana Terenzi",
      "tier": "niche",
      "perfumes": 21,
      "median_price_per_ml_3ml_eur": 3.6,
      "median_price_per_ml_10ml_eur": 3.15,
      "median_price_per_ml_30ml_eur": 2.65
    },
    {
      "house": "Tom Ford",
      "tier": "designer",
      "perfumes": 37,
      "median_price_per_ml_3ml_eur": 6.6,
      "median_price_per_ml_10ml_eur": 5.25,
      "median_price_per_ml_30ml_eur": 4.44
    },
    {
      "house": "Valentino",
      "tier": "designer",
      "perfumes": 17,
      "median_price_per_ml_3ml_eur": 2.79,
      "median_price_per_ml_10ml_eur": 2.41,
      "median_price_per_ml_30ml_eur": 1.98
    },
    {
      "house": "Versace",
      "tier": "designer",
      "perfumes": 11,
      "median_price_per_ml_3ml_eur": 2.61,
      "median_price_per_ml_10ml_eur": 2.29,
      "median_price_per_ml_30ml_eur": 1.92
    },
    {
      "house": "Xerjoff",
      "tier": "niche",
      "perfumes": 40,
      "median_price_per_ml_3ml_eur": 3.87,
      "median_price_per_ml_10ml_eur": 3.29,
      "median_price_per_ml_30ml_eur": 2.85
    },
    {
      "house": "Yves Saint Laurent",
      "tier": "designer",
      "perfumes": 31,
      "median_price_per_ml_3ml_eur": 2.85,
      "median_price_per_ml_10ml_eur": 2.41,
      "median_price_per_ml_30ml_eur": 1.98
    }
  ]
}