{
  "id": "price-per-ml-index-summary",
  "title": "10ML Price-per-ml Index: median price per ml by size and tier",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/",
  "citation": "10ML (2026). 10ML Price-per-ml Index: median price per ml by size and tier. https://10ml.com/guides/perfume-price-per-ml-index. CC BY 4.0. Accessed 2026-10-09.",
  "checked": "2026-10-09",
  "method": "Median of price ÷ size per decant size, over all perfumes, designer perfumes and niche perfumes (10ML member price, VAT included).",
  "coverage": {
    "geography": "EU (one EUR price in the 26 EU countries 10ML delivers to)",
    "period": "live, recomputed at least every hour",
    "currency": "EUR",
    "price_basis": "10ML member price, VAT included"
  },
  "caveats": [
    "Prices are the 10ML member price, VAT included: what 10ML charges for its decants, not market retail prices.",
    "The perfumes are the ones 10ML stocks (a curated list weighted to popular and recent launches, with niche over-represented), not the whole market.",
    "Niche or designer follows the catalogue’s niche collection."
  ],
  "sources": [
    {
      "name": "10ML Price-per-ml Index",
      "url": "https://10ml.com/guides/perfume-price-per-ml-index",
      "checked": "2026-10-08"
    }
  ],
  "columns": [
    {
      "key": "segment",
      "label": "Segment",
      "type": "string"
    },
    {
      "key": "size_ml",
      "label": "Size",
      "type": "integer",
      "unit": "ml"
    },
    {
      "key": "perfumes",
      "label": "Perfumes",
      "type": "integer"
    },
    {
      "key": "median_price_per_ml_eur",
      "label": "Median price per ml",
      "type": "number",
      "unit": "EUR/ml"
    }
  ],
  "rows": [
    {
      "segment": "all",
      "size_ml": 3,
      "perfumes": 1055,
      "median_price_per_ml_eur": 3.6
    },
    {
      "segment": "all",
      "size_ml": 10,
      "perfumes": 1055,
      "median_price_per_ml_eur": 3.05
    },
    {
      "segment": "all",
      "size_ml": 30,
      "perfumes": 1060,
      "median_price_per_ml_eur": 2.57
    },
    {
      "segment": "designer",
      "size_ml": 3,
      "perfumes": 459,
      "median_price_per_ml_eur": 2.79
    },
    {
      "segment": "designer",
      "size_ml": 10,
      "perfumes": 459,
      "median_price_per_ml_eur": 2.41
    },
    {
      "segment": "designer",
      "size_ml": 30,
      "perfumes": 461,
      "median_price_per_ml_eur": 2.07
    },
    {
      "segment": "niche",
      "size_ml": 3,
      "perfumes": 596,
      "median_price_per_ml_eur": 4.41
    },
    {
      "segment": "niche",
      "size_ml": 10,
      "perfumes": 596,
      "median_price_per_ml_eur": 3.73
    },
    {
      "segment": "niche",
      "size_ml": 30,
      "perfumes": 599,
      "median_price_per_ml_eur": 3.06
    }
  ]
}