WIDIAN · Eau de Parfum
WIDIAN London
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- Authentic original perfume
- Try before the full bottle
- Travel-ready 3ml, 10ml, 30ml
- Long-lasting scent
London by WIDIAN is a warm, spiced amber made for colder weather. Elemi, saffron and African orange flower are the top notes, resinous and sharp from the first moment. Black rose and orange carry the heart notes, dark, with a slight tartness against the warmth. It settles on base notes of Atlas cedar, ambrette, amber and bourbon vanilla, deep and slightly musky. Worn by men and women alike, it appeals to anyone who wants a scent with real weight instead of plain sweetness. Autumn and winter are its seasons in the vote, and daytime wear ranks beside evening and night. For longevity the vote leans long-lasting, and sillage also leans strong in the community vote. Live with a 10ml decant through the colder months, then judge whether you want more.
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The community verdict
Black rose gives London its dark floral centre, reached through elemi, saffron and African orange flower before amber and bourbon vanilla settle in. Long-lasting leads the wear reports and strong leads for projection, though moderate has a sizeable following for both. It feels right for autumn nights, with winter evenings also fitting.
Summarised with AI from perfume-community reviews
- Brand
- WIDIAN
- Concentration
- Eau de Parfum
- Scent profile
- Unisex
- Launched
- Decant sizes
- 3ml, 10ml, 30ml
We ship across the EU. Orders over €75.00 ship free. Returns are accepted within 30 days of delivery.
WIDIAN London, hour by hour
How it opens, settles and lingers on skin.
Black rose petals resting on amber glass by a window.
Main accordsleather, fruity, sweet, animalic, powdery
What wearers say
Votes from fragrance communities, most-voted answers first.
Longevity
Most voted: 47%Long lasting
Sillage
Most voted: 48%Strong
Season
Most voted: 42%Autumn
Time of day
Most voted: 37%Night out
See all votesHide votes
Longevity, 385 votes
- Very weak4%15 votes
- Weak12%45 votes
- Moderate31%120 votes
- Long lasting (Most voted)47%180 votes
- Eternal6%25 votes
Sillage, 330 votes
- Intimate11%35 votes
- Moderate29%95 votes
- Strong (Most voted)48%160 votes
- Enormous12%40 votes
Season, 335 votes
- Spring19%65 votes
- Summer13%45 votes
- Autumn (Most voted)42%140 votes
- Winter25%85 votes
Time of day, 335 votes
- Daytime22%75 votes
- Office12%40 votes
- Evening28%95 votes
- Night out (Most voted)37%125 votes
Which size is right for you?
Every size is decanted from the same original bottle.
Your 10 ml decant, next to the original bottle
Every perfume we sell is the authentic original, decanted from the perfume house’s own bottle.
We buy our bottles from authorized EU distributors and directly from the brands, and 10ML decants every perfume itself.
Choose 10mlLoved by 50,000+
Why scent lovers try it with us before they buy the bottle.
10ML vs a blind buy
What a decant gives you that a bottle bought unsmelled can’t.
Why 10ML?
Blind buy
Authentic original perfume
Yes
Yes
Smell it on your skin before you buy
Yes
No
Try several scents for one bottle’s price
Yes
No
Travel-ready atomiser
Yes
No
No full bottle wasted if it’s not for you
Yes
No
If you like WIDIAN London
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WIDIAN London in plain words
What it smells like, how it wears and who it suits.
What it smells like
It opens with a glowing, saffron-tinged citrus and floral lift. At the centre sits a dark rose, and it dries down warm and sweet with amber, vanilla and a soft ambrette musk.
How it wears
The perfume community reports long-lasting wear and strong projection, although a good number find both moderate.
When to wear it
Wearers call it right for autumn nights, with winter evenings also fitting.
Who it suits
Suits someone who likes a dark, rosy floral with warm amber and vanilla underneath, whether man or woman. It leans rich, so it is better for cooler, quieter evenings than for a hot day.
Similar perfumes at 10ML
- BDK Parfums Velvet Tonka: shares the black rose and African orange flower, rich and floral
- Tiziana Terenzi Draco: shares the African orange flower and Atlas cedar
Sizes and price per ml
At 10ML, WIDIAN London comes as 3ml for €34.65 (€11.55/ml), 10ml for €93.51 (€9.35/ml) and 30ml for €257.04 (€8.57/ml).
Frequently asked questions
What does WIDIAN London smell like?
WIDIAN London opens with African Orange Flower, elemi and Saffron. The heart brings Black Rose and Orange. It dries down to Amber, Ambrette (Musk Mallow), Atlas Cedar and Bourbon Vanilla. Shoppers on fragrance communities describe its main accords as leather, fruity, sweet, animalic and powdery.
Is WIDIAN London long lasting?
Shoppers on fragrance communities most often rate its longevity as long lasting (47% of votes), and 53% rate it long lasting or eternal. They most often rate its sillage as strong (48% of votes). How long it lasts on you also depends on your skin and how much you apply.
Is WIDIAN London good for summer?
Shoppers on fragrance communities rate it mainly for autumn; summer takes only 13% of season votes.
Is WIDIAN London good for winter?
Shoppers on fragrance communities favour other seasons, but winter still takes 25% of season votes.
Is WIDIAN London for day or night?
Shoppers on fragrance communities mostly wear it after dark: 66% of time-of-day votes are for evenings and nights out, 34% for daytime or the office.
Can I wear WIDIAN London to the office?
Shoppers on fragrance communities rarely pick it for the office: only 12% of time-of-day votes go to the office.
Who makes WIDIAN London?
London is made by WIDIAN. It was launched in 2018. The concentration is Eau de Parfum.
How many wears is a 10ml decant of WIDIAN London?
A 10ml decant of WIDIAN London holds about 200 sprays, roughly 67 days of wear. The 3ml decant holds about 60 sprays, around 20 days. The 30ml decant holds about 600 sprays, around 200 days.
Is this WIDIAN London decant the original perfume?
Yes. Every WIDIAN London decant is filled by hand from an original WIDIAN bottle, with nothing added or diluted, so it opens, dries down and lasts on your skin the way the bottle does. We sell only authentic originals.
Is WIDIAN London fresh or warm?
Warm. The saffron and orange flower give a short, bright start, but the black rose, amber and bourbon vanilla make it a cosy, dark scent for cooler weather.
Can women and men wear WIDIAN London?
Yes. It is meant for both, and the dark rose with amber, vanilla and a soft ambrette musk reads as rich and balanced rather than strongly masculine or feminine.
Where can I buy WIDIAN London as a decant?
At 10ML: WIDIAN London comes as a 3ml, 10ml and 30ml decant, filled by hand from an original bottle. The 10ml decant costs €93.51 (€9.35/ml), and 10ML ships across the EU.
What is a decant?
A small amount of a perfume, taken from its original bottle and put into a travel atomiser. You get the real fragrance in a size that lets you live with it for days before you decide on the full bottle.
How does the money-back guarantee work?
If a scent isn’t right for you, get in touch within 30 days of it arriving and we’ll arrange a refund. Terms apply. See our refund policy.