London
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- Authentic original perfume
- Try before the full bottle
- Travel-ready 3ml, 10ml, 30ml
- Long-lasting scent
London by WIDIAN opens with elemi, saffron and African orange flower, resinous and warmly spiced from the very start. Black rose and orange carry the heart, dark and a little tart against the warmth. The base is where it settles: amber, bourbon vanilla, ambrette and Atlas cedar, rich and a touch musky, built for cold weather rather than summer light. Unisex by design, it suits anyone drawn to a scent with real weight rather than easy sweetness. Voters keep it for autumn and winter, and wear it through the day as readily as the evening or night. Wearers' longevity votes lean long-lasting, and their sillage votes lean strong as well, holding its shape once it settles. A 10ml decant is enough to live with it through a whole cold season before deciding on more.
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Selling out fast
Due to high demand, quantities are limited.
89% sold
Ends in
30-day money-back guarantee
Try it worry-free. If the scent isn’t for you, tell us within 30 days and we’ll refund your order.*
50,000+ scent lovers and counting
The community verdict
Black rose gives London its dark floral centre, reached through elemi, saffron and African orange flower before amber and bourbon vanilla settle in. Long-lasting leads the wear reports and strong leads for projection, though moderate has a sizeable following for both. It feels right for autumn nights, with winter evenings also fitting.
Summarised with AI from perfume-community reviews
- Topfirst impression
- African Orange Flower
- elemi
- Saffron
- Heartafter a few minutes
- Black Rose
- Orange
- Basewhat lingers
- Amber
- Ambrette (Musk Mallow)
- Atlas Cedar
- Bourbon Vanilla
- Brand
- WIDIAN
- Scent profile
- Unisex
- Decant sizes
- 3ml, 10ml, 30ml
We ship across the EU. Orders over €75.00 ship free. Returns are accepted within 30 days of delivery.
WIDIAN London, hour by hour
How it opens, settles and lingers on skin.
Black rose petals resting on amber glass by a window.
What wearers say
Votes from fragrance communities, most-voted answers first.
Longevity385 votes
Most voted: 47%Long lasting
31%Moderate
Sillage330 votes
Most voted: 48%Strong
29%Moderate
Season335 votes
Most voted: 42%Autumn
25%Winter
Time of day335 votes
Most voted: 37%Night out
28%Evening
See all votesHide votes
Longevity385 votes
- Very weak4%15 votes
- Weak12%45 votes
- Moderate31%120 votes
- Long lasting (Most voted)47%180 votes
- Eternal6%25 votes
Sillage330 votes
- Intimate11%35 votes
- Moderate29%95 votes
- Strong (Most voted)48%160 votes
- Enormous12%40 votes
Season335 votes
- Spring19%65 votes
- Summer13%45 votes
- Autumn (Most voted)42%140 votes
- Winter25%85 votes
Time of day335 votes
- Daytime22%75 votes
- Office12%40 votes
- Evening28%95 votes
- Night out (Most voted)37%125 votes
Which size is right for you?
Every size is decanted from the same original bottle.
At 3 sprays a day.
Loved by 50,000+
Why scent lovers try it with us before they buy the bottle.
Hand-decanted from the original bottle
Decanted by hand from authentic bottles, never diluted.
Wear it for days before you commit
Live with it at work, at night and at the weekend before you buy a full bottle.
Just like the full bottle
A fine-mist atomiser sprays like the original, so it opens, projects and lasts on your skin the way the full bottle does.
10ML vs a blind buy
What a decant gives you that a bottle bought unsmelled can’t.
Why 10ML?
Blind buy
Authentic original perfume
Yes
Yes
Smell it on your skin before you buy
Yes
No
Try several scents for one bottle’s price
Yes
No
Travel-ready atomiser
Yes
No
No full bottle wasted if it’s not for you
Yes
No
If you like WIDIAN London
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Shares black rose · ambrette (Musk Mallow)
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Shares African orange flower · Atlas cedar
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Shares elemi · saffron
Layer it with
Chosen for sandalwood, jasmine and musk, notes that often share a formula with its amber, saffron and vanilla in the perfumes we stock.
WIDIAN
London layered with
- Save 37%
- Save 37%
- Save 35%
- Save 36%
The house
More from WIDIAN
WIDIAN is a niche house founded in the United Arab Emirates in 2014, making rich perfumes that most people can wear regardless of gender. Expect amber and vanilla at the heart, sharpened with pink and black pepper, saffron and oud, then lifted by bergamot, lemon or orange flower. Patchouli, cedar and sandalwood give the base its weight. Baniyas is the first to try, followed by New York and Black II. Aswan and London complete the set, and two of them are named after cities. Each one deserves a few days on skin before you decide.
Frequently asked questions
What does WIDIAN London smell like?
WIDIAN London opens with African Orange Flower, elemi and Saffron. The heart brings Black Rose and Orange. It dries down to Amber, Ambrette (Musk Mallow), Atlas Cedar and Bourbon Vanilla.
Is WIDIAN London long lasting?
Shoppers on fragrance communities most often rate its longevity as long lasting (47% of votes), and 53% rate it long lasting or eternal. They most often rate its sillage as strong (48% of votes). How long it lasts on you also depends on your skin and how much you apply.
Is WIDIAN London good for summer?
Shoppers on fragrance communities rate it mainly for autumn; summer takes only 13% of season votes.
Is WIDIAN London good for winter?
Shoppers on fragrance communities favour other seasons, but winter still takes 25% of season votes.
Is WIDIAN London for day or night?
Shoppers on fragrance communities mostly wear it after dark: 66% of time-of-day votes are for evenings and nights out, 34% for daytime or the office.
Can I wear WIDIAN London to the office?
Shoppers on fragrance communities rarely pick it for the office: only 12% of time-of-day votes go to the office.
Who makes WIDIAN London?
London is made by WIDIAN.
How many wears is a 10ml decant of WIDIAN London?
A 10ml decant of WIDIAN London holds about 200 sprays, roughly 67 days of wear at 3 sprays a day. The 3ml decant holds about 60 sprays, around 20 days. The 30ml decant holds about 600 sprays, around 200 days.
Which other WIDIAN perfumes can I try?
Is this WIDIAN London decant the original perfume?
Yes. Every WIDIAN London decant is filled by hand from an original WIDIAN bottle, with nothing added or diluted, so it opens, dries down and lasts on your skin the way the bottle does. We sell only authentic originals.
What is a decant?
A small amount of a perfume, taken from its original bottle and put into a travel atomiser. You get the real fragrance in a size that lets you live with it for days before you decide on the full bottle.
How does the money-back guarantee work?
If a scent isn’t right for you, get in touch within 30 days of it arriving and we’ll arrange a refund. Terms apply. See our refund policy.