Perfume market and prices in 2026, sourced

Research and data

Each piece explains its method and lists its sources. Where it has a table, the data is a free download under CC BY 4.0.

• 10ML Price-per-ml Index 2026: what perfume costs per ml

  What perfume costs per ml in 2026: medians at 3ml, 10ml and 30ml, niche vs designer, and official full-bottle prices of the same perfumes. Free CSV and JSON.

  Data downloadsDownload CSVDownload JSON

• Why is perfume so expensive? Where the money in a bottle goes, per ml, in 2026

  Filed accounts, EU tax tables and supplier price lists show where the money in a perfume bottle goes in 2026, and which popular cost claims no reputable source backs.

  Data downloadsDownload CSVDownload JSON

• Perfume samples price per ml in 2026: travel sprays, minis, discovery sets and decants, measured

  10ML priced the travel sprays, minis, refills and discovery sets of 24 perfumes on 12 official EU house stores in October 2026 and set them beside its own decants, per ml.

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• Niche perfume price per ml in 2026: how much more niche costs than designer, measured

  How much more niche perfume costs per ml than designer, measured across every perfume 10ML stocks, checked on official house bottles, with the 2026 luxury niche perfume market size.

• Who owns perfume brands in 2026: 89 houses mapped to their groups, licences and revenue lines

  A 2026 ownership map of every perfume house 10ML sells, read from annual reports, SEC filings and press releases. It separates who owns a brand from who makes its perfume under licence.

  Data downloadsDownload CSVDownload JSON

• Perfume raw material prices in 2026: what oud, orris and musks cost per kilo, against what you pay per ml

  Supplier list prices for synthetic molecules and rare naturals, checked in October 2026, set against the price per ml of finished perfume at 10ML, and why a drop of oud can cost more than the perfume around it.

• How many new perfumes launch each year: what three fragrance databases counted, 2010 to 2025

  Two of three public fragrance databases, read by 10ML in October 2026, list far more perfumes per release year than a decade ago. Here are the counts, why they disagree and why they are not market launches.

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• Perfume prices across Europe in 2026: the same bottle, a different price per ml in 13 countries

  On one day in October 2026 we read official house stores in thirteen EU countries. Some houses keep one euro price, others set a price per country, and VAT explains only part of the gap.

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• Perfume gift sets vs decants: what a Christmas perfume gift costs per ml in 2026

  10ML priced official perfume gift sets on EU house stores per ml of perfume, beside the same bottle. Most sets with extra perfume came in below it; every set padded only with lotions or candles came in above. Checked in October 2026.

  Data downloadsDownload CSVDownload JSON