Emporio Armani Because It’s You
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- Authentic original perfume
- Try before the full bottle
- Travel-ready 3ml, 10ml, 30ml
- Long-lasting scent
Lemon, neroli and raspberry give Emporio Armani Because It’s You its fizz, sharp and citrus-fruity from the first minute. Rose comes forward next, soft and a touch powdery, and vanilla, musk and amberwood close it warm and woody rather than sugary. Giorgio Armani released it in 2017, and it tends to find women who want brightness with some depth behind it. Fall and spring both suit it, worn by day or at night, and it works fine at the office. The longevity vote leans toward long-lasting rather than settling firmly, and the sillage vote leans strong without quite committing to it. One 3ml decant, worn across a week, tells you whether it fits.
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Due to high demand, quantities are limited.
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30-day money-back guarantee
Try it worry-free. If the scent isn’t for you, tell us within 30 days and we’ll refund your order.*
50,000+ scent lovers and counting
The community verdict
Sweet and fruity, Emporio Armani Because It’s You moves from raspberry and lemon through rose to vanilla and musk. Moderate wear and projection lead the reports, though some find it long-lasting and strong. It fits autumn days, with spring and nights also suiting its rich sweetness.
Summarised with AI from perfume-community reviews
- Brand
- Giorgio Armani
- Scent profile
- For women
- Launched
- 2017
- Decant sizes
- 3ml, 10ml, 30ml
We ship across the EU. Orders over €75.00 ship free. Returns are accepted within 30 days of delivery.
Giorgio Armani Emporio Armani Because It’s You, hour by hour
How it opens, settles and lingers on skin.
Raspberries and rose tumbling from a paper bag onto a bench.
What wearers say
Votes from fragrance communities, most-voted answers first.
Longevity1,440 votes
Most voted: 48%Moderate
32%Long lasting
Sillage1,707 votes
Most voted: 47%Moderate
28%Strong
Season1,440 votes
Most voted: 44%Autumn
31%Spring
Time of day1,440 votes
Most voted: 40%Daytime
35%Night out
See all votesHide votes
Longevity1,440 votes
- Very weak3%48 votes
- Weak7%96 votes
- Moderate (Most voted)48%684 votes
- Long lasting32%466 votes
- Eternal10%146 votes
Sillage1,707 votes
- Intimate13%220 votes
- Moderate (Most voted)47%807 votes
- Strong28%473 votes
- Enormous12%207 votes
Season1,440 votes
- Spring31%447 votes
- Summer14%201 votes
- Autumn (Most voted)44%634 votes
- Winter11%158 votes
Time of day1,440 votes
- Daytime (Most voted)40%582 votes
- Office9%131 votes
- Evening15%216 votes
- Night out35%511 votes
Which size is right for you?
Every size is decanted from the same original bottle.
At 3 sprays a day.
Loved by 50,000+
Why scent lovers try it with us before they buy the bottle.
Hand-decanted from the original bottle
Decanted by hand from authentic bottles, never diluted.
Wear it for days before you commit
Live with it at work, at night and at the weekend before you buy a full bottle.
Just like the full bottle
A fine-mist atomiser sprays like the original, so it opens, projects and lasts on your skin the way the full bottle does.
10ML vs a blind buy
What a decant gives you that a bottle bought unsmelled can’t.
Why 10ML?
Blind buy
Authentic original perfume
Yes
Yes
Smell it on your skin before you buy
Yes
No
Try several scents for one bottle’s price
Yes
No
Travel-ready atomiser
Yes
No
No full bottle wasted if it’s not for you
Yes
No
If you like Giorgio Armani Emporio Armani Because It’s You
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Layer it with
Chosen for sandalwood, bergamot and jasmine, notes that often share a formula with its neroli, raspberry and lemon in the perfumes we stock.
Giorgio Armani
Emporio Armani Because It’s You layered with
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The house
More from Giorgio Armani
Giorgio Armani was founded in Italy in 1975 by the designer Giorgio Armani and the architect Sergio Galeotti, around clothes that felt relaxed and quietly elegant. Perfume followed in 1982, and the scents share that restraint. Expect clean citrus from bergamot, lemon and green mandarin, soft lavender and sage, and a comfortable base of vanilla, tonka bean and amber. Si is the one to try first, a woody vanilla with an aromatic edge. Stronger With You Intensely is sweeter and warmer, all vanilla and amber, while Armani Code keeps citrus close to smooth leather. My Way centres on white flowers and tuberose. For something airy, Acqua di Giò Profondo takes a marine, aromatic route. Chestnut and pear turn up here and there, a small quirk of the range.
Frequently asked questions
What does Giorgio Armani Emporio Armani Because It’s You smell like?
Giorgio Armani Emporio Armani Because It’s You opens with Lemon, Neroli and Raspberry. The heart brings Rose. It dries down to Amberwood, Musk and Vanilla.
Is Giorgio Armani Emporio Armani Because It’s You long lasting?
Shoppers on fragrance communities most often rate its longevity as moderate (48% of votes), and 43% rate it long lasting or eternal. They most often rate its sillage as moderate (47% of votes). How long it lasts on you also depends on your skin and how much you apply.
Is Giorgio Armani Emporio Armani Because It’s You good for summer?
Shoppers on fragrance communities rate it mainly for autumn; summer takes only 14% of season votes.
Is Giorgio Armani Emporio Armani Because It’s You good for winter?
Shoppers on fragrance communities rarely pick it for winter: only 11% of season votes go to winter.
Is Giorgio Armani Emporio Armani Because It’s You for day or night?
Shoppers on fragrance communities wear it day and night alike: 50% of time-of-day votes are for daytime or the office, 50% for evenings and nights out.
Can I wear Giorgio Armani Emporio Armani Because It’s You to the office?
Shoppers on fragrance communities rarely pick it for the office: only 9% of time-of-day votes go to the office.
Who makes Giorgio Armani Emporio Armani Because It’s You?
Emporio Armani Because It’s You is made by Giorgio Armani. It was launched in 2017.
How many wears is a 10ml decant of Giorgio Armani Emporio Armani Because It’s You?
A 10ml decant of Giorgio Armani Emporio Armani Because It’s You holds about 200 sprays, roughly 67 days of wear at 3 sprays a day. The 3ml decant holds about 60 sprays, around 20 days. The 30ml decant holds about 600 sprays, around 200 days.
Which other Giorgio Armani perfumes can I try?
Besides Giorgio Armani Emporio Armani Because It’s You, 10ML has Si, Stronger With You Intensely and My Way from Giorgio Armani, each decanted from the original bottle.
Is this Giorgio Armani Emporio Armani Because It’s You decant the original perfume?
Yes. Every Giorgio Armani Emporio Armani Because It’s You decant is filled by hand from an original Giorgio Armani bottle, with nothing added or diluted, so it opens, dries down and lasts on your skin the way the bottle does. We sell only authentic originals.
What is a decant?
A small amount of a perfume, taken from its original bottle and put into a travel atomiser. You get the real fragrance in a size that lets you live with it for days before you decide on the full bottle.
How does the money-back guarantee work?
If a scent isn’t right for you, get in touch within 30 days of it arriving and we’ll arrange a refund. Terms apply. See our refund policy.