Amouage Purpose, hour by hour

How it opens, settles and lingers on skin.

Suede cuffs brushing saffron dust across smoked incense and vetiver.

Purpose by Amouage, bottle pictured with its key notes: Pimento, Bergamot and Vetiver
  1. First spray0–15 min

  2. Heart15 min – 2 h

  3. Dry-down2 h – 7–12 h

Lasts
7–12 h
Long lasting
Sillage
Strong, 3 of 4
When to wear

SeasonWinter

Time of dayNight out

Best forGoing out

What wearers say

Votes from fragrance communities, most-voted answers first.

  • Longevity614 votes

    Most voted: 51%Long lasting

    34%Eternal

  • Sillage625 votes

    Most voted: 53%Strong

    27%Moderate

  • Season614 votes

    Most voted: 48%Winter

    38%Autumn

  • Time of day614 votes

    Most voted: 42%Night out

    28%Evening

See all votesHide votes

Longevity614 votes

  • Very weak0%1 vote
  • Weak0%3 votes
  • Moderate14%88 votes
  • Long lasting (Most voted)51%312 votes
  • Eternal34%210 votes

Sillage625 votes

  • Intimate2%15 votes
  • Moderate27%170 votes
  • Strong (Most voted)53%334 votes
  • Enormous17%106 votes

Season614 votes

  • Spring10%61 votes
  • Summer4%25 votes
  • Autumn38%233 votes
  • Winter (Most voted)48%295 votes

Time of day614 votes

  • Daytime23%141 votes
  • Office7%43 votes
  • Evening28%172 votes
  • Night out (Most voted)42%258 votes

Which size is right for you?

Every size is decanted from the same original bottle.

  • 3ml

    To discover it

    Price: Now €15.21Was €23.90SAVE 36%
    • Per ml: €5.07/ml
    • ≈60 sprays
    • 20 days of wear
  • Best value

    30ml

    To keep it

    Price: Now €99.00Was €219.90SAVE 55%
    • Per ml: €3.30/ml35% less per ml than 3ml
    • ≈600 sprays
    • 200 days of wear

At 3 sprays a day.

Loved by 50,000+

Why scent lovers try it with us before they buy the bottle.

  • Hand-decanted from the original bottle

    Decanted by hand from authentic bottles, never diluted.

  • Wear it for days before you commit

    Live with it at work, at night and at the weekend before you buy a full bottle.

  • Just like the full bottle

    A fine-mist atomiser sprays like the original, so it opens, projects and lasts on your skin the way the full bottle does.

10ML decants in glass vials and a travel atomiser

10ML vs a blind buy

What a decant gives you that a bottle bought unsmelled can’t.

Why 10ML?
Blind buy
Authentic original perfume
Yes
Yes
Smell it on your skin before you buy
Yes
No
Try several scents for one bottle’s price
Yes
No
Travel-ready atomiser
Yes
No
No full bottle wasted if it’s not for you
Yes
No

If you like Amouage Purpose

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Layer it with

Chosen for patchouli, musk and agarwood (oud), notes that often share a formula with its rose, sandalwood and bergamot in the perfumes we stock.

Amouage Purpose decant

Amouage

Purpose layered with

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    Black Aoud

    3ml: was €10.90, now €7.11

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    Comme des Garçons Blackpepper decant

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    Blackpepper

    3ml: was €10.90, now €7.11

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    3ml: was €19.90, now €12.51

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    3ml: was €39.90, now €25.11

The house

More from Amouage

Amouage was founded in Oman in 1983, and its perfumes still carry the country's long history with frankincense and resins. Expect rich, layered compositions: incense and labdanum, saffron and cardamom, rose and jasmine over sandalwood and oud, made to unfold slowly rather than announce themselves. Guidance is the newer face of the range, woody and softly fruity on a warm amber base. Interlude Man is the resinous, spicy one, while Reflection Man sets clean white florals over woods. Honour Woman is a bright, green tuberose for anyone who likes flowers with backbone. A small decant of two or three shows which side of Amouage suits you.

  • Amouage Reflection Man decant

    Amouage

    Reflection Man

    3ml: was €23.90, now €15.21

  • Amouage Interlude Man decant

    Amouage

    Interlude Man

    3ml: was €23.90, now €15.21

  • Amouage Honour Woman decant

    Amouage

    Honour Woman

    3ml: was €20.90, now €13.41

  • Amouage Guidance decant

    Amouage

    Guidance

    3ml: was €25.90, now €16.11

  • Amouage Dia Woman decant

    Amouage

    Dia Woman

    3ml: was €23.90, now €15.21

  • Amouage Epic Man decant

    Amouage

    Epic Man

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  • Amouage Interlude Black Iris decant

    Amouage

    Interlude Black Iris

    3ml: was €23.90, now €15.21

  • Amouage Love Tuberose decant

    Amouage

    Love Tuberose

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Frequently asked questions

What does Amouage Purpose smell like?

Amouage Purpose opens with Bergamot, Black Pepper, Olibanum and Pimento. The heart brings Papyrus, Rose, Sandalwood and Vetiver. It dries down to Akigalawood, Mystikal, Saffron and Suede.

Is Amouage Purpose long lasting?

Shoppers on fragrance communities most often rate its longevity as long lasting (51% of votes), and 85% rate it long lasting or eternal. They most often rate its sillage as strong (53% of votes). How long it lasts on you also depends on your skin and how much you apply.

Is Amouage Purpose good for summer?

Shoppers on fragrance communities rate it mainly for winter; summer takes only 4% of season votes.

Is Amouage Purpose good for winter?

Yes. Shoppers on fragrance communities vote winter its best season, with 48% of season votes.

Is Amouage Purpose for day or night?

Shoppers on fragrance communities mostly wear it after dark: 70% of time-of-day votes are for evenings and nights out, 30% for daytime or the office.

Can I wear Amouage Purpose to the office?

Shoppers on fragrance communities rarely pick it for the office: only 7% of time-of-day votes go to the office.

Who makes Amouage Purpose?

Purpose is made by Amouage. It was launched in 2023.

How many wears is a 10ml decant of Amouage Purpose?

A 10ml decant of Amouage Purpose holds about 200 sprays, roughly 67 days of wear at 3 sprays a day. The 3ml decant holds about 60 sprays, around 20 days. The 30ml decant holds about 600 sprays, around 200 days.

Which other Amouage perfumes can I try?

Besides Amouage Purpose, 10ML has Reflection Man, Interlude Man and Honour Woman from Amouage, each decanted from the original bottle.

Is this Amouage Purpose decant the original perfume?

Yes. Every Amouage Purpose decant is filled by hand from an original Amouage bottle, with nothing added or diluted, so it opens, dries down and lasts on your skin the way the bottle does. We sell only authentic originals.

What is a decant?

A small amount of a perfume, taken from its original bottle and put into a travel atomiser. You get the real fragrance in a size that lets you live with it for days before you decide on the full bottle.

How does the money-back guarantee work?

If a scent isn’t right for you, get in touch within 30 days of it arriving and we’ll arrange a refund. Terms apply. See our refund policy.