Amouage Purpose, hour by hour

How it opens, settles and lingers on skin.

Suede cuffs brushing saffron dust across smoked incense and vetiver.

Main accordswoody, warm spicy, fresh spicy, amber, aromatic

Purpose by Amouage, bottle pictured with its key notes: Pimento, Bergamot and Vetiver
  1. First spray0–15 min

  2. Heart15 min – 2 h

  3. Dry-down2 h – 7–12 h

Lasts
7–12 h
Long lasting
Sillage
Strong, 3 of 4
When to wear

SeasonWinter

Time of dayNight out

Best forGoing out

What wearers say

Votes from fragrance communities, most-voted answers first.

  • Longevity

    Most voted: 51%Long lasting

  • Sillage

    Most voted: 53%Strong

  • Season

    Most voted: 48%Winter

  • Time of day

    Most voted: 42%Night out

See all votesHide votes

Longevity, 614 votes

  • Very weak0%1 vote
  • Weak0%3 votes
  • Moderate14%88 votes
  • Long lasting (Most voted)51%312 votes
  • Eternal34%210 votes

Sillage, 625 votes

  • Intimate2%15 votes
  • Moderate27%170 votes
  • Strong (Most voted)53%334 votes
  • Enormous17%106 votes

Season, 614 votes

  • Spring10%61 votes
  • Summer4%25 votes
  • Autumn38%233 votes
  • Winter (Most voted)48%295 votes

Time of day, 614 votes

  • Daytime23%141 votes
  • Office7%43 votes
  • Evening28%172 votes
  • Night out (Most voted)42%258 votes

Which size is right for you?

Every size is decanted from the same original bottle.

  • 3ml

    To discover it

    Price: Now €12.96Was €20.90SAVE 38%
    • Per ml: €4.32/ml
    • ≈60 sprays
    • 20 days of wear
  • 30ml

    To keep it

    • ≈600 sprays
    • 200 days of wear
10 ml decant of Purpose by Amouage next to the original bottle

Your 10 ml decant, next to the original bottle

Every perfume we sell is the authentic original, decanted from the perfume house’s own bottle.

Key notes
Decant sizes

We buy our bottles from authorized EU distributors and directly from the brands, and 10ML decants every perfume itself.

Choose 10ml

Loved by 50,000+

Why scent lovers try it with us before they buy the bottle.

10ML decants in glass vials and a travel atomiser

10ML vs a blind buy

What a decant gives you that a bottle bought unsmelled can’t.

Why 10ML?
Blind buy
Authentic original perfume
Yes
Yes
Smell it on your skin before you buy
Yes
No
Try several scents for one bottle’s price
Yes
No
Travel-ready atomiser
Yes
No
No full bottle wasted if it’s not for you
Yes
No

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Amouage Purpose in plain words

What it smells like, how it wears and who it suits.

What it smells like

Pimento opens it spicy and bright with a resinous glow. Vetiver gives a dry, woody heart, and saffron and suede finish it warm and smooth. It feels bold, substantial and well put together.

How it wears

The perfume community reports very long wear, from long-lasting to eternal, with strong projection for most and moderate for others.

When to wear it

Wearers choose it for winter nights, with autumn close behind. Evenings fit it too, and going out is the occasion that comes up.

Who it suits

Suits a man who likes a woody, spicy scent with weight. It is a strong presence, so it fits those who want to be noticed in cooler weather.

Similar perfumes at 10ML

Sizes and price per ml

At 10ML, Amouage Purpose comes as 3ml for €12.96 (€4.32/ml), 10ml for €37.26 (€3.73/ml) and 30ml for €93.96 (€3.13/ml).

Frequently asked questions

What does Amouage Purpose smell like?

Amouage Purpose opens with Bergamot, Black Pepper, Olibanum and Pimento. The heart brings Papyrus, Rose, Sandalwood and Vetiver. It dries down to Akigalawood, Mystikal, Saffron and Suede. Shoppers on fragrance communities describe its main accords as woody, warm spicy, fresh spicy, amber and aromatic.

Is Amouage Purpose long lasting?

Shoppers on fragrance communities most often rate its longevity as long lasting (51% of votes), and 85% rate it long lasting or eternal. They most often rate its sillage as strong (53% of votes). How long it lasts on you also depends on your skin and how much you apply.

Is Amouage Purpose good for summer?

Shoppers on fragrance communities rate it mainly for winter; summer takes only 4% of season votes.

Is Amouage Purpose good for winter?

Yes. Shoppers on fragrance communities vote winter its best season, with 48% of season votes.

Is Amouage Purpose for day or night?

Shoppers on fragrance communities mostly wear it after dark: 70% of time-of-day votes are for evenings and nights out, 30% for daytime or the office.

Can I wear Amouage Purpose to the office?

Shoppers on fragrance communities rarely pick it for the office: only 7% of time-of-day votes go to the office.

Who makes Amouage Purpose?

Purpose is made by Amouage. It was launched in 2023. The concentration is Eau de Parfum.

How many wears is a 10ml decant of Amouage Purpose?

A 10ml decant of Amouage Purpose holds about 200 sprays, roughly 67 days of wear. The 3ml decant holds about 60 sprays, around 20 days. The 30ml decant holds about 600 sprays, around 200 days.

Which other Amouage perfumes can I try?

Besides Amouage Purpose, 10ML has Reflection Man, Interlude Man and Honour Woman from Amouage, each decanted from the original bottle.

Is this Amouage Purpose decant the original perfume?

Yes. Every Amouage Purpose decant is filled by hand from an original Amouage bottle, with nothing added or diluted, so it opens, dries down and lasts on your skin the way the bottle does. We sell only authentic originals.

Is Amouage Purpose fresh or warm?

Warm. Bergamot gives a brief fresh lift, but pimento, olibanum, saffron and suede keep it spicy and woody for most of the wear.

Is Amouage Purpose good for a date night?

Yes. The community wears it mostly on winter and autumn nights and evenings, and going out is the occasion named. Its strong, spicy suede trail suits a bold night.

Where can I buy Amouage Purpose as a decant?

At 10ML: Amouage Purpose comes as a 3ml, 10ml and 30ml decant, filled by hand from an original bottle. The 10ml decant costs €37.26 (€3.73/ml), and 10ML ships across the EU.

What is a decant?

A small amount of a perfume, taken from its original bottle and put into a travel atomiser. You get the real fragrance in a size that lets you live with it for days before you decide on the full bottle.

How does the money-back guarantee work?

If a scent isn’t right for you, get in touch within 30 days of it arriving and we’ll arrange a refund. Terms apply. See our refund policy.