Victoria Frolova — Fragrance editor, 10ML marketing

Articles and guides

• Article

  Tonka perfumes: 15 to try, from almond and coffee to fresh lavender

  A good tonka perfume depends on what sits beside the tonka. This guide maps 15 of them by corner: almond and cherry, coffee and cacao, spice and rum, soft florals, and fresh lavender.

• Article

  Best Amouage perfume: the house mapped by mood

  There is no single best Amouage perfume, so we map 17 of them by mood, from soft and luminous to incense, spice and tobacco, with a 3ml route through the house.

• Article

  Patchouli perfume: 16 to try, from sweet to earthy

  Start with Angel for a sweet patchouli perfume or MYSLF for a dry one. Here are 16, grouped by style from sugary to bright, with a way to try both in 3ml.

• Article

  Ambergris perfumes: eleven that list the note, and three built on Ambroxan

  An ambergris perfume smells of salty skin, soft musk and a warm mineral glow. Eleven perfumes list the note, grouped by how they wear, plus three built on Ambroxan.

• Article

  Perfume gift in France when you don't know their taste: 4 shops 2026

  Not sure what they like? Four shops that deliver in France compared on sets, gift cards and delivery, with 10ML's sets of three 10ml perfumes and its gift card as the pick.

• Article

  Best niche perfume sample shops in Germany 2026: 5 compared

  Five shops compared for testing expensive niche perfume in Germany: sample sizes, whether Creed Aventus and Baccarat Rouge 540 are available, delivery and extras, with 10ML as the best pick.

• Article

  Perfume gift when you don't know their taste: 4 shops compared 2026

  What to give when you do not know their taste: 10ML's sets of three 10ml perfumes or its gift card, set beside the sample boxes and gift cards of three other shops.

• Article

  Best Kayali perfumes: Vanilla 28 and the three to try next

  Four Kayali perfumes, grouped by how sweet they are. Start with Vanilla 28, then pick a fruity or gourmand follow-on, and try each as a 3ml decant first.

• Article

  Dior Fahrenheit Dupes 2026: 6 Clones vs the Original

  Six clones compared for Dior Fahrenheit, J'adore and Ambre Nuit, plus the reason Dior Homme has none listed. Or wear the original first in a 3ml decant.

• Article

  Fig perfumes: 12 to try, from green and creamy to sweet

  A fig perfume can smell of the green leaf, the milky fruit or the woody tree. Here are 12 fig perfumes grouped by which part of the fig they use, with Philosykos as the reference point.

• Article

  Jo Malone Dupes 2026: 6 Clones vs the Original

  Six Jo Malone dupes across Wood Sage & Sea Salt, Myrrh & Tonka and English Pear & Freesia, with what each source says they keep and what they change.

• Article

  Symphony Dupes 2026: 6 Cheaper Alternatives Compared

  Six perfumes from other houses are put forward as Symphony dupes. See what each one shares with the Louis Vuitton original, where it differs, and how to try Symphony first.

• Article

  Oud perfume for men: 12 to try, from soft wood to dark leather

  An oud perfume for men comes in three styles: smooth and woody, spiced and sweet, smoky and leathery. Twelve to try, who each suits, and how to climb from soft to dark in 3ml.

• Article

  What is extrait de parfum? Strength, wear and whether it is worth it

  Extrait de parfum is the most concentrated strength a house sells. Here is what the label means, how it wears next to eau de parfum, and six extraits compared at price per ml.

• Article

  Niche perfume price per ml in 2026: how much more niche costs than designer, measured

  How much more niche perfume costs per ml than designer, measured across every perfume 10ML stocks, checked on official house bottles, with the 2026 luxury niche perfume market size.

• Article

  Perfume prices across Europe in 2026: the same bottle, a different price per ml in 13 countries

  On one day in October 2026 we read official house stores in thirteen EU countries. Some houses keep one euro price, others set a price per country, and VAT explains only part of the gap.

• Article

  Who owns perfume brands in 2026: 89 houses mapped to their groups, licences and revenue lines

  A 2026 ownership map of every perfume house 10ML sells, read from annual reports, SEC filings and press releases. It separates who owns a brand from who makes its perfume under licence.

• Article

  Armani Code Dupes 2026: 6 Picks Compared

  Six Armani Code dupes set against the 2004 original, each with the source behind it and what it changes. Or wear Code itself first as a 3ml decant.

• Article

  Mugler Alien Dupes 2026: 6 Picks Compared

  Six picks set against Mugler Alien on Parfumo's comparison votes and note tables, with dated bottle prices and what the record says about each. Or wear Alien itself first as a 3ml decant.

• Article

  Le Labo Another 13 Dupes 2026: 6 Picks Compared

  Six Another 13 dupes and look-alikes, each checked against the original on its sources, its gaps and its bottle price. Or wear Another 13 itself first as a 3ml decant.

• Article

  Chloé Eau de Parfum Dupes 2026: 6 Picks Compared

  Six Chloé Eau de Parfum dupes weighed on Parfumo votes, Fragrantica write-ups, house claims and dated bottle prices. Or wear the rose original first as a 3ml decant.

• Article

  Gentle Fluidity Gold Dupes 2026: 6 Picks Compared

  Five Gentle Fluidity Gold clones and one rose-vanilla perfume from another house, set against the original on sources and price. Or wear Gold itself first as a 3ml decant.

• Article

  Byredo Gypsy Water Dupes 2026: 7 Picks Compared

  Seven Gypsy Water dupes and look-alikes, each set against the original on its sources, its differences and its price. Or wear Gypsy Water itself first as a 3ml decant.

• Article

  YSL Y Eau de Parfum Dupes 2026: 6 Clones Compared

  Six YSL Y Eau de Parfum dupes set against the original on Parfumo votes, member write-ups and dated bottle prices. Or wear Y itself first as a 3ml decant.

• Article

  Mojave Ghost Dupes 2026: 6 Picks Compared

  Six Mojave Ghost dupes and alternatives, from Nava Sol to Chance Eau Tendre, with the notes each keeps and drops, and a 3ml of the Byredo original to wear first.

• Article

  Fragrance advent calendar 2026: the 11 best, ranked by what is inside

  Eleven perfume advent calendars for 2026, ranked by the perfume behind their doors, with what is inside each one, dated prices and the price per ml.

• Article

  Amouage Guidance 46 Dupes 2026: 6 Clones vs the Original

  Six Amouage Guidance 46 dupes compared on notes, sources and price, with where each one parts from the original. Or wear the real thing first as a 3ml decant.

• Article

  Dior Homme Intense Dupes 2026: 6 Clones vs the Original

  Six Dior Homme Intense dupes, each held up against the iris original on its listed notes and its named sources. Or wear the real thing first as a 3ml decant.

• Article

  Hypnotic Poison Dupes 2026: 7 Clones vs the Original

  Seven clones of Dior's Hypnotic Poison, from La Rive to Profumum Roma: what each shares with the original, where it parts ways, and how to wear the real thing in a 3ml first.

• Article

  La Vie Est Belle Dupes 2026: 6 Clones vs the Original

  Six La Vie Est Belle dupes compared on notes, named sources and dated prices, with where each one differs. Or wear the original first as a 3ml decant.

• Article

  Narciso Rodriguez For Her Dupes 2026: 6 Clones Compared

  Six Narciso Rodriguez For Her dupes, with the version each is compared with and where it differs. Or try the original first in a 3ml decant.

• Article

  Valaya Dupes 2026: 6 Clones vs the Original

  Six Valaya dupes compared on shared notes, named sources and dated prices, with where each one parts from the original. Or wear Valaya itself first as a 3ml decant.

• Article

  Tom Ford Lost Cherry Dupes 2026: 7 Clones vs the Original

  Seven Lost Cherry dupes compared note by note, with where each one parts from the original, or wear the real thing first as a 3ml decant.

• Article

  Dior Sauvage Dupes 2026: 6 Clones vs the Original

  Six Dior Sauvage dupes compared on notes, character and a dated bottle price, with the flankers explained and where each clone parts ways with the original. Or wear Sauvage itself first as a 3ml decant.

• Article

  Tom Ford Ombre Leather Dupes 2026: 7 Clones vs the Original

  Seven Ombre Leather dupes compared on cardamom, leather, jasmine and moss, with where each one drifts, or wear the original first as a 3ml decant.

• Article

  Prada Paradoxe Dupes 2026: 6 Clones vs the Original

  Six Prada Paradoxe dupes compared on the pear, neroli and amber they share and where each one drifts. Or wear the original first as a 3ml decant.

• Article

  Xerjoff Naxos Dupes 2026: 6 Clones vs the Original

  Six Xerjoff Naxos dupes compared on notes, character and a dated bottle price, with where each one drifts from the original. Or wear Naxos itself first as a 3ml decant.

• Article

  What is ambergris? Ambergris vs ambroxan, and the perfumes built on each

  Ambergris comes from the sea, ambroxan from a laboratory. What each one is, what each smells like, how to read them on a notes list, and twelve perfumes that use one or both.

• Article

  The best Byredo perfumes by style, and how to wear them before you buy

  Byredo makes quiet, abstract scents that say little on a paper strip. Twelve Byredo perfumes grouped by style, and how to wear a shortlist before you choose a bottle.

• Article

  Sweet perfumes: 14 gourmands from caramel to coffee

  Fourteen gourmand perfumes grouped by the sweetness they are built on, caramel, coffee, praline or fruit and honey, and how to find your level of sweet before you buy a bottle.

• Article

  The best Kilian perfumes for women and men, by style

  Twelve Kilian perfumes grouped into boozy, dark and gourmand, sweet and powdery, and white floral, with how each one moves from first spray to dry-down and how to wear it before a full bottle.

• Article

  The best Parfums de Marly perfumes, grouped by style

  Twelve Parfums de Marly perfumes grouped by style, from bright citrus for the office to fruity roses and dark evening woods, and how to wear one before you commit.

• Article

  The best Xerjoff perfumes by style, and which three to try first

  Twelve Xerjoff perfumes sorted by style, from Erba Pura and Torino21 to Naxos and Alexandria II, plus the three to wear first before you choose a bottle.

• Article

  Clean perfumes: citrus, soapy, floral and skin-close scents to try

  Clean is not one smell. Nine clean perfumes grouped into four styles, citrus, soapy, floral and white musk, and how to find the one your nose calls clean.

• Article

  Does perfume go off? Shelf life, signs it has turned, and how to store it

  Perfume does go off, but slowly: there is no hard use-by date, and heat, light and air do the damage. How to tell a bottle has turned, how to store it, and why a small bottle never gets old.

• Article

  Chypre perfume and the other fragrance families, explained

  What a chypre perfume is, how a fougère differs, and what the seven fragrance families mean, with one or two perfumes from each family to wear before you choose.

• Article

  How to find your signature scent in three steps

  Find your style with three small decants, live with two finalists for a few weeks, then keep the one you miss when it is gone. A shortlist of twelve to start from.

• Article

  Long-lasting perfumes for women, by what the community votes

  Fourteen long-lasting perfumes for women, grouped by style, with each one's community longevity vote stated plainly, and how to see the staying power on your own skin before you buy a bottle.

• Article

  What does Oud Wood smell like? Oud Wood vs Tobacco Vanille, note by note

  Oud Wood is dry wood and soft spice; Tobacco Vanille is tobacco leaf wrapped in vanilla and cacao. Here is how the two Tom Ford scents differ, and how to settle it with two small decants.

• Article

  Safe blind buy perfumes: easy styles to wear before you buy the bottle

  The safest blind buy perfume is one you wear first. Twelve easy-to-wear perfumes grouped by style, from fresh to warm, and how to try each one before a full bottle.

• Article

  The best tobacco perfumes by style: sweet, smoky and dry

  Tobacco in perfume smells of the dried leaf, honeyed and warm, not of an ashtray. Twelve tobacco perfumes in three styles, sweet, smoky and dry, and how to wear one before you buy the bottle.

• Article

  What does bergamot smell like, and why is it in almost every perfume?

  Bergamot smells like a softer, more floral lemon with a faint tea-like edge. Here is how it reads in a cologne, a fougère and a gourmand, and why the part you smell first is the part that leaves first.

• Article

  What does sandalwood smell like? Creamy, milky and dry woods explained

  Sandalwood smells soft, creamy and gently sweet, with a dry woody edge. What surrounds it decides the rest. Twelve perfumes, grouped by the kind of sandalwood they show.

• Article

  What does amber smell like? Amber in perfume, explained

  Amber in perfume is a warm, sweet, resinous accord, not a single ingredient. What it is made of, what it smells like, and twelve perfumes from sheer to dense.

• Article

  Where to spray perfume, and how many sprays to use

  Warm skin at the throat, neck, chest and inner wrists, then fewer sprays than you think. Where to put perfume, how many sprays suit its strength and the day ahead, and what that means for each size.

• Article

  Winter fragrances for women: the 18 best for 2026

  Eighteen winter fragrances for women, grouped by style from resin and incense to praline, dark fruit, warm white flowers and elegant evening scents, chosen by community season votes, with how to wear a rich scent without overdoing it.

• Article

  The best summer fragrances: fresh scents that hold up in the heat

  Heat changes how a perfume behaves. Twelve fresh fragrances that stay pleasant on hot days, from salty and green to citrus and fig, and how to wear them well.

• Guide

  How to choose a perfume without smelling it

  Buying perfume online? Read the notes, know your scent family, pick the moment, then wear a small size first. A practical guide from 10ML.

• Guide

  Travel size perfume: 10ml minis and how to fly with them

  Mini perfume in travel size: the original perfume in 10ml and 30ml sprays, plus the 100 ml cabin rule and what goes in checked bags when you fly.

• Guide

  An alternative to blind buying a perfume

  Thinking of buying a full perfume bottle unsmelled? Wear a 3ml or 10ml decant first. What the step in between costs, and when a blind buy makes sense.

• Guide

  Autumn perfumes

  The best autumn perfumes by wearer votes: vanilla, amber, patchouli and woods, in 3ml, 10ml and 30ml decants filled from the original bottle.

• Guide

  Daytime perfumes

  Daytime perfumes from the 10ML catalogue: the bestsellers wearers vote for the day and the office, in 3ml, 10ml and 30ml decants, to try before a bottle.

• Guide

  10ML Price-per-ml Index 2026: what perfume costs per ml

  What perfume costs per ml in 2026: medians at 3ml, 10ml and 30ml, niche vs designer, and official full-bottle prices of the same perfumes. Free CSV and JSON.

• Guide

  10ML vs Surrender to Chance

  10ML and Surrender to Chance compared on decant sizes, prices, sets and where each ships from, with a source and check date for every fact.

• Guide

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• Guide

  10ml perfume decants

  10ml perfume decants filled by hand from the original bottle: about 200 sprays, small enough for any bag. Shop the bestsellers, each with its 10ml price.