Louis Vuitton Imagination
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- Authentic original perfume
- Try before the full bottle
- Travel-ready 3ml, 10ml, 30ml
- Long-lasting scent
Imagination from Louis Vuitton, launched in 2021 and worn mostly by men, pairs sharp citrus with a dry black tea finish. Citron, Calabrian bergamot and Sicilian orange give the opening a clean, zesty lift. Tunisian neroli, Nigerian ginger and Ceylon cinnamon then bring a gentle warmth, so the freshness never turns cold. The base is calm and dry, built from Chinese black tea, guaiac wood, olibanum and Ambroxan. Think fresh spicy, green and aromatic rather than sweet. Voters wear it through spring, autumn and winter, across the day, at the office and into the evening, which makes it a flexible everyday choice. Longevity is voted long-lasting by most wearers, with sillage settling on moderate. A 10ml decant is a good way to wear it for a few weeks and see how often it becomes your first reach.
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The community verdict
Citron and orange give Imagination a bright start that settles into black tea, ambroxan and guaiac wood. Most find it long-lasting with moderate projection. Its fresh character suits spring days and the office, while autumn works too; some find it less appealing after the opening.
Summarised with AI from perfume-community reviews
- Topfirst impression
- Calabrian bergamot
- Citron
- Sicilian Orange
- Heartafter a few minutes
- Ceylon Cinnamon
- Nigerian Ginger
- Tunisian Neroli
- Basewhat lingers
- Ambroxan
- Chinese Black Tea
- Guaiac Wood
- Olibanum
- Brand
- Louis Vuitton
- Scent profile
- For men
- Launched
- Decant sizes
- 3ml, 10ml, 30ml
We ship across the EU. Orders over €75.00 ship free. Returns are accepted within 30 days of delivery.
Louis Vuitton Imagination, hour by hour
How it opens, settles and lingers on skin.
Black tea steeping by an open window, orange peel on the saucer.
Main accordscitrus, fresh spicy, green, fresh, aromatic
What you smell
First spray0–15 min
- Calabrian bergamot
- Citron
- Sicilian Orange
Heart15 min – 2 h
- Ceylon Cinnamon
- Nigerian Ginger
- Tunisian Neroli
Dry-down2 h – 7–12 h
- Ambroxan
- Chinese Black Tea
- Guaiac Wood
- Olibanum
- Lasts
- 7–12 h
- Long lasting
- Sillage
- Moderate, 2 of 4
What wearers say
Votes from fragrance communities, most-voted answers first.
Longevity
Most voted: 51%Long lasting
Sillage
Most voted: 58%Moderate
Season
Most voted: 35%Spring
Time of day
Most voted: 34%Daytime
See all votesHide votes
Longevity, 5,420 votes
- Very weak2%97 votes
- Weak5%288 votes
- Moderate33%1,810 votes
- Long lasting (Most voted)51%2,764 votes
- Eternal9%461 votes
Sillage, 5,225 votes
- Intimate7%358 votes
- Moderate (Most voted)58%3,028 votes
- Strong31%1,608 votes
- Enormous4%231 votes
Season, 5,322 votes
- Spring (Most voted)35%1,845 votes
- Summer16%877 votes
- Autumn26%1,375 votes
- Winter23%1,225 votes
Time of day, 5,323 votes
- Daytime (Most voted)34%1,785 votes
- Office27%1,412 votes
- Evening23%1,217 votes
- Night out17%909 votes
Which size is right for you?
Every size is decanted from the same original bottle.
Your 10 ml decant, next to the original bottle
Every perfume we sell is the authentic original, decanted from the perfume house’s own bottle.
- Key notes
- Calabrian bergamot
- Citron
- Sicilian Orange
- Ceylon Cinnamon
- Nigerian Ginger
- Tunisian Neroli
We buy our bottles from authorized EU distributors and directly from the brands, and 10ML decants every perfume itself.
Choose 10mlLoved by 50,000+
Why scent lovers try it with us before they buy the bottle.
10ML vs a blind buy
What a decant gives you that a bottle bought unsmelled can’t.
Why 10ML?
Blind buy
Authentic original perfume
Yes
Yes
Smell it on your skin before you buy
Yes
No
Try several scents for one bottle’s price
Yes
No
Travel-ready atomiser
Yes
No
No full bottle wasted if it’s not for you
Yes
No
If you like Louis Vuitton Imagination
Perfumes that share its most characteristic notes.
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- Customer favourite
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- Save 35%
Shares Sicilian orange · olibanum
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Shares citron · ambroxan
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More from Louis Vuitton
Louis Vuitton began in France in 1854 as a trunk-maker, and today it also makes perfume, with the range here spanning launches from 2018 to 2026.
Discover Louis Vuitton (13)
Louis Vuitton Imagination in plain words
What it smells like, how it wears and who it suits.
What it smells like
Bright and zesty from the first spray, with citron and orange, lifted by a little ginger. It then settles into smooth black tea and a clean, woody base that stays fresh and easy.
How it wears
The perfume community reports that it lasts a long time. Projection is moderate, so it is noticeable without being strong.
When to wear it
Wearers find it fits spring days and the office, and autumn works too. The community says it suits both daytime and nighttime.
Who it suits
Suits a man who wants a fresh, inviting scent that lifts the mood. Some find its opening the best part, so it rewards those who enjoy a bright start.
Similar perfumes at 10ML
- Versace Pour Homme Dylan Blue: shares the Calabrian bergamot and ambroxan in a fresh, clean style
- Prada Paradigme: shares the Calabrian bergamot and guaiac wood for a bright, woody feel
- Parfums de Marly Valero: shares the citron and ambroxan in a zesty, modern blend
Sizes and price per ml
At 10ML, Louis Vuitton Imagination comes as 3ml for €16.92 (€5.64/ml), 10ml for €42.84 (€4.28/ml) and 30ml for €107.64 (€3.59/ml).
Frequently asked questions
What does Louis Vuitton Imagination smell like?
Louis Vuitton Imagination opens with Calabrian bergamot, Citron and Sicilian Orange. The heart brings Ceylon Cinnamon, Nigerian Ginger and Tunisian Neroli. It dries down to Ambroxan, Chinese Black Tea, Guaiac Wood and Olibanum. Shoppers on fragrance communities describe its main accords as citrus, fresh spicy, green, fresh and aromatic.
Is Louis Vuitton Imagination long lasting?
Shoppers on fragrance communities most often rate its longevity as long lasting (51% of votes), and 60% rate it long lasting or eternal. They most often rate its sillage as moderate (58% of votes). How long it lasts on you also depends on your skin and how much you apply.
Is Louis Vuitton Imagination good for summer?
Shoppers on fragrance communities rate it mainly for spring; summer takes only 16% of season votes.
Is Louis Vuitton Imagination good for winter?
Shoppers on fragrance communities favour other seasons, but winter still takes 23% of season votes.
Is Louis Vuitton Imagination for day or night?
Shoppers on fragrance communities mostly wear it by day: 60% of time-of-day votes are for daytime or the office, 40% for evenings and nights out.
Can I wear Louis Vuitton Imagination to the office?
Shoppers on fragrance communities favour other times of day, but the office still takes 27% of time-of-day votes.
Who makes Louis Vuitton Imagination?
Imagination is made by Louis Vuitton. It was launched in 2021.
How many wears is a 10ml decant of Louis Vuitton Imagination?
A 10ml decant of Louis Vuitton Imagination holds about 200 sprays, roughly 67 days of wear. The 3ml decant holds about 60 sprays, around 20 days. The 30ml decant holds about 600 sprays, around 200 days.
Which other Louis Vuitton perfumes can I try?
Besides Louis Vuitton Imagination, 10ML has Ombre Nomade, Pacific Chill and L'Immensité from Louis Vuitton, each decanted from the original bottle.
Is this Louis Vuitton Imagination decant the original perfume?
Yes. Every Louis Vuitton Imagination decant is filled by hand from an original Louis Vuitton bottle, with nothing added or diluted, so it opens, dries down and lasts on your skin the way the bottle does. We sell only authentic originals.
Is Louis Vuitton Imagination fresh or warm?
Fresh: citron, orange and bergamot give a bright start, and the black tea and woody base stay clean rather than heavy.
What do people like most about Louis Vuitton Imagination?
Wearers like how fresh and inviting it is, and say it creates a positive mood. They also praise its long-lasting wear and well-blended, unexpected touches.
Where can I buy Louis Vuitton Imagination as a decant?
At 10ML: Louis Vuitton Imagination comes as a 3ml, 10ml and 30ml decant, filled by hand from an original bottle. The 10ml decant costs €42.84 (€4.28/ml), and 10ML ships across the EU.
What is a decant?
A small amount of a perfume, taken from its original bottle and put into a travel atomiser. You get the real fragrance in a size that lets you live with it for days before you decide on the full bottle.
How does the money-back guarantee work?
If a scent isn’t right for you, get in touch within 30 days of it arriving and we’ll arrange a refund. Terms apply. See our refund policy.