Imagination
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- Authentic original perfume
- Try before the full bottle
- Travel-ready 3ml, 10ml, 30ml
- Long-lasting scent
Imagination by Louis Vuitton is citrus and black tea, done with a light hand. Citron, bergamot and orange give it a bright, zesty start. Neroli softens the middle, while ginger and cinnamon add warmth without making it heavy. Underneath, black tea, guaiac wood, incense and Ambroxan build a dry, clean base that feels calm and put-together. It launched in 2021 and is mostly worn by men, though its freshness is easy to share. Voters wear it across spring, autumn and winter, and for daytime, the office and evenings, which makes it a true all-rounder. Wearers mostly vote it long-lasting, with a sillage that stays moderate. Wear a 10ml decant for a few weeks and notice how often you reach for it.
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Due to high demand, quantities are limited.
89% sold
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30-day money-back guarantee
Try it worry-free. If the scent isn’t for you, tell us within 30 days and we’ll refund your order.*
50,000+ scent lovers and counting
The community verdict
Citron and orange give Imagination a bright start that settles into black tea, ambroxan and guaiac wood. Most find it long-lasting with moderate projection. Its fresh character suits spring days and the office, while autumn works too; some find it less appealing after the opening.
Summarised with AI from perfume-community reviews
- Topfirst impression
- Calabrian bergamot
- Citron
- Sicilian Orange
- Heartafter a few minutes
- Ceylon Cinnamon
- Nigerian Ginger
- Tunisian Neroli
- Basewhat lingers
- Ambroxan
- Chinese Black Tea
- Guaiac Wood
- Olibanum
- Brand
- Louis Vuitton
- Scent profile
- For men
- Launched
- 2021
- Decant sizes
- 3ml, 10ml, 30ml
We ship across the EU. Orders over €75.00 ship free. Returns are accepted within 30 days of delivery.
Louis Vuitton Imagination, hour by hour
How it opens, settles and lingers on skin.
Black tea steeping by an open window, orange peel on the saucer.
Main accordscitrus, fresh spicy, green, fresh, aromatic
What you smell
First spray0–15 min
- Calabrian bergamot
- Citron
- Sicilian Orange
Heart15 min – 2 h
- Ceylon Cinnamon
- Nigerian Ginger
- Tunisian Neroli
Dry-down2 h – 7–12 h
- Ambroxan
- Chinese Black Tea
- Guaiac Wood
- Olibanum
- Lasts
- 7–12 h
- Long lasting
- Sillage
- Moderate, 2 of 4
What wearers say
Votes from fragrance communities, most-voted answers first.
Longevity5,420 votes
Most voted: 51%Long lasting
33%Moderate
Sillage5,225 votes
Most voted: 58%Moderate
31%Strong
Season5,322 votes
Most voted: 35%Spring
26%Autumn
Time of day5,323 votes
Most voted: 34%Daytime
27%Office
See all votesHide votes
Longevity5,420 votes
- Very weak2%97 votes
- Weak5%288 votes
- Moderate33%1,810 votes
- Long lasting (Most voted)51%2,764 votes
- Eternal9%461 votes
Sillage5,225 votes
- Intimate7%358 votes
- Moderate (Most voted)58%3,028 votes
- Strong31%1,608 votes
- Enormous4%231 votes
Season5,322 votes
- Spring (Most voted)35%1,845 votes
- Summer16%877 votes
- Autumn26%1,375 votes
- Winter23%1,225 votes
Time of day5,323 votes
- Daytime (Most voted)34%1,785 votes
- Office27%1,412 votes
- Evening23%1,217 votes
- Night out17%909 votes
Which size is right for you?
Every size is decanted from the same original bottle.
At 3 sprays a day.
Loved by 50,000+
Why scent lovers try it with us before they buy the bottle.
Hand-decanted from the original bottle
Decanted by hand from authentic bottles, never diluted.
Wear it for days before you commit
Live with it at work, at night and at the weekend before you buy a full bottle.
Just like the full bottle
A fine-mist atomiser sprays like the original, so it opens, projects and lasts on your skin the way the full bottle does.
10ML vs a blind buy
What a decant gives you that a bottle bought unsmelled can’t.
Why 10ML?
Blind buy
Authentic original perfume
Yes
Yes
Smell it on your skin before you buy
Yes
No
Try several scents for one bottle’s price
Yes
No
Travel-ready atomiser
Yes
No
No full bottle wasted if it’s not for you
Yes
No
If you like Louis Vuitton Imagination
Perfumes that share its most characteristic notes.
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Shares Calabrian bergamot · guaiac wood
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Shares citron · ambroxan
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Shares Sicilian orange · Calabrian bergamot
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Shares Sicilian orange · olibanum
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Shares citron · ambroxan
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Shares ambroxan · olibanum
Layer it with
Chosen for agarwood (oud), patchouli and musk, notes that often share a formula with its incense, ambroxan and guaiac wood in the perfumes we stock.
Louis Vuitton
Imagination layered with
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- Save 35%
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The house
More from Louis Vuitton
Louis Vuitton began in France in 1854 as a trunk-maker, and today it also makes perfume, with the range here spanning launches from 2018 to 2026. Two moods run side by side: bright bergamot, citron and ginger on one hand, and deep oud, incense, leather and saffron on the other. Imagination is the fresh, clean way in. Ombre Nomade is its opposite, smoky and woody. L'Immensité gives citrus a spicy edge, and Pacific Chill keeps things light and floral.
Frequently asked questions
What does Louis Vuitton Imagination smell like?
Louis Vuitton Imagination opens with Calabrian bergamot, Citron and Sicilian Orange. The heart brings Ceylon Cinnamon, Nigerian Ginger and Tunisian Neroli. It dries down to Ambroxan, Chinese Black Tea, Guaiac Wood and Olibanum. Shoppers on fragrance communities describe its main accords as citrus, fresh spicy, green, fresh and aromatic.
Is Louis Vuitton Imagination long lasting?
Shoppers on fragrance communities most often rate its longevity as long lasting (51% of votes), and 60% rate it long lasting or eternal. They most often rate its sillage as moderate (58% of votes). How long it lasts on you also depends on your skin and how much you apply.
Is Louis Vuitton Imagination good for summer?
Shoppers on fragrance communities rate it mainly for spring; summer takes only 16% of season votes.
Is Louis Vuitton Imagination good for winter?
Shoppers on fragrance communities favour other seasons, but winter still takes 23% of season votes.
Is Louis Vuitton Imagination for day or night?
Shoppers on fragrance communities mostly wear it by day: 60% of time-of-day votes are for daytime or the office, 40% for evenings and nights out.
Can I wear Louis Vuitton Imagination to the office?
Shoppers on fragrance communities favour other times of day, but the office still takes 27% of time-of-day votes.
Who makes Louis Vuitton Imagination?
Imagination is made by Louis Vuitton. It was launched in 2021.
How many wears is a 10ml decant of Louis Vuitton Imagination?
A 10ml decant of Louis Vuitton Imagination holds about 200 sprays, roughly 67 days of wear at 3 sprays a day. The 3ml decant holds about 60 sprays, around 20 days. The 30ml decant holds about 600 sprays, around 200 days.
Which other Louis Vuitton perfumes can I try?
Besides Louis Vuitton Imagination, 10ML has Ombre Nomade, Pacific Chill and L'Immensité from Louis Vuitton, each decanted from the original bottle.
Is this Louis Vuitton Imagination decant the original perfume?
Yes. Every Louis Vuitton Imagination decant is filled by hand from an original Louis Vuitton bottle, with nothing added or diluted, so it opens, dries down and lasts on your skin the way the bottle does. We sell only authentic originals.
What is a decant?
A small amount of a perfume, taken from its original bottle and put into a travel atomiser. You get the real fragrance in a size that lets you live with it for days before you decide on the full bottle.
How does the money-back guarantee work?
If a scent isn’t right for you, get in touch within 30 days of it arriving and we’ll arrange a refund. Terms apply. See our refund policy.