Luca Turin — Fragrance editor, 10ML marketing

Articles and guides

• Article

  Baccarat Rouge 540 vs Extrait: two note lists under one name

  Baccarat Rouge 540 leans on sugar, fir resin and amberwood; the Extrait swaps them for bitter almond, musk and cashmeran. Both pyramids compared, and how to choose on your own skin.

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  The best Diptyque perfumes, and a first three to try

  Nine Diptyque perfumes grouped by style, from green fig and bright orange to rose, soft musk and warm sandalwood, with a first three to wear before you buy a bottle.

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  The best Jo Malone perfumes to start with, and how to combine them

  Eleven Jo Malone London scents grouped by style, from salty and fresh to dark and spiced, plus the pairings worth trying and how to wear two small decants before you buy a bottle.

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  The best Louis Vuitton perfumes, and which to try first

  Twelve Louis Vuitton perfumes grouped by style, from citrus and sea to rose and dark oud, with a first three to wear in a small size before you buy a full bottle.

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  Christmas perfume gifts: give three to try, not one guessed bottle

  A full bottle is a guess when you cannot smell it first. How to read someone's taste from what they already wear, and sixteen perfumes to build a gift of three small bottles.

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  What does Delina smell like? Delina vs Valaya and Delina Exclusif, by their notes

  Delina is rose and litchi, Delina Exclusif adds oud and amber, and Valaya is white musk and peach. How the three Parfums de Marly scents differ, and how to choose before you buy a bottle.

• Article

  Eros vs Eros Flame (and Dylan Blue): how the Versace scents differ, by their notes

  Eros is mint over vanilla, Eros Flame is citrus and pepper over warm wood, and Dylan Blue is watery and clean. How the three Versace scents differ, and how to choose one without smelling it first.

• Article

  The best jasmine perfumes: sambac, fresh, sweet and dark

  Jasmine can be green and bright, warm and nutty, sugary or smoky. Twelve jasmine perfumes grouped by how the flower shows up, and how sambac differs from jasmine in a blend.

• Article

  Ombre Leather vs Tuscan Leather: the soft one and the loud one

  Two Tom Ford leathers, a decade apart. Ombre Leather is the smoother, quieter one; Tuscan Leather is rawer, fruitier and louder. Here is how they differ and how to choose.

• Article

  The best rose perfumes, grouped by the note that sits beside the rose

  Rose changes character with its partner. Fourteen rose perfumes grouped by that partner, from oud and fruit to musk, vanilla and spice, and how to wear yours before buying a bottle.

• Article

  Stronger With You Intensely vs Absolutely, plus the Parfum and two more

  Intensely is toffee, cinnamon and suede; Absolutely is rum, davana and chestnut. Five Stronger With You perfumes compared note by note, and which two to wear side by side.

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  The best wedding perfume: how to choose it, and wear it first

  The right wedding perfume suits the season, the hour and a day of hugs. Twelve perfumes grouped by the kind of wedding they fit, and how to wear your shortlist before the day.

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  What does La Vie Est Belle smell like? The notes, and nine perfumes that share them

  La Vie Est Belle is iris wrapped in praline, over vanilla, tonka bean and patchouli. How it moves from first spray to dry-down, and nine perfumes that share its notes, from sweeter to drier to lighter.

• Article

  What does patchouli smell like? Earthy, sweet or dark

  Patchouli smells earthy, woody and faintly sweet, and it hides in far more perfumes than you think. Twelve that show its sides, from sugary to fresh.

• Article

  What does vetiver smell like? Earthy, green and smoky

  Vetiver smells earthy, green and dry, with a woody edge and sometimes smoke. What the note is, why fresh scents rely on it, and twelve perfumes that show it from clean to smoky.

• Article

  What is tonka bean, and what does it smell like in perfume?

  Tonka bean is the warm, sweet note of vanilla, almond and hay behind many men's scents. What it is, how it smells, and twelve perfumes where it leads.

• Article

  The best winter fragrance for men: warm scents for the office and the evening

  Fourteen men's winter fragrances chosen by community season votes, split into warm scents for the office and richer ones for the evening, and how to wear one before you buy the bottle.

• Article

  The best perfumes for women: a shortlist by style, from fresh to amber

  Eighteen women's perfumes worth wearing, grouped by style, fresh, floral, fruity, gourmand, musky and amber, and a simple way to find yours before buying a bottle.

• Article

  The best vanilla perfumes, by the kind of vanilla you like

  Vanilla is not one smell. Sixteen vanilla perfumes grouped by style, boozy, ambery, gourmand, creamy, powdery and fresh, and how to find the vanilla that suits you.

• Article

  How long does a 10ml bottle of perfume last?

  About 200 sprays, which is roughly two months at three sprays a day. Here is the maths for every routine, and what decides how long the scent itself stays on your skin.

• Article

  Perfume layering: a simple guide, with pairings to try

  Layering two fragrances can give you a scent nobody else wears. These are the rules that make it work, the mistakes that make it muddy, and five pairings built from real notes.

• Guide

  Decant or full bottle? The price per ml, worked out

  What a perfume decant costs per ml next to a full bottle, worked out from the 10ML catalogue, and when each one is the better buy.

• Guide

  The best niche perfumes to try as a decant

  Niche perfumes worth wearing before you buy the bottle, picked from the 10ML bestseller list, in 3ml, 10ml and 30ml decants.

• Guide

  An alternative to a perfume discovery set

  Discovery sets are great for one house. To try perfumes across houses in sizes you pick, decants are the flexible alternative. Here is how they compare.

• Guide

  Summer perfumes

  Summer perfumes from the 10ML catalogue: the bestsellers wearers vote for hot days, in 3ml, 10ml and 30ml decants, so you can wear one before you buy a bottle.

• Guide

  Spring perfumes

  Spring perfumes from the 10ML catalogue: the bestsellers wearers vote for mild days, in 3ml, 10ml and 30ml decants, so you can wear one before you buy a bottle.

• Guide

  About our decants: original perfume, filled by hand

  How 10ML decants are filled by hand from original bottles, sealed and labelled, shipped across the EU, and covered by a 30-day money-back guarantee.

• Guide

  10ML vs Scentbird: one-off decants or a monthly vial

  10ML and Scentbird compared on sizes, price per ml, commitment and delivery, with sources: one-off decants in 3ml, 10ml and 30ml, or a monthly 8ml vial.