Michael Edwards — Fragrance editor, 10ML marketing
Michael Edwards is a fragrance specialist and editor in 10ML’s marketing team. Michael writes articles and guides that help readers understand scent notes, compare fragrances and choose perfume decants.
Articles and guides
- Article
What does Aventus smell like? Aventus vs Absolu Aventus and Aventus Cologne
Aventus is dark fruit over smoky birch, Absolu Aventus adds warm spice, and Aventus Cologne turns to mandarin and mint. How the three Creed scents differ, and how to choose before you buy a bottle.
- Article
The best Creed perfumes beyond Aventus, grouped by style
Twelve Creed perfumes grouped by style, from bright citrus and sea to green classics, warm woods and evening florals, and how to wear them before you buy a bottle.
- Article
The best Guerlain perfumes: warm classics and the Aqua Allegoria line
Twelve Guerlain perfumes grouped by style, from ambery evening classics such as Shalimar to the light Aqua Allegoria line, and how to wear your shortlist before you buy a full bottle.
- Article
The best Tom Ford perfumes, and which Private Blend to try first
Twelve Tom Ford perfumes across the signature line and Private Blend, grouped by style, with a first three to wear from small bottles before you commit to a full one.
- Article
Perfumes similar to Black Opium, and what Black Opium smells like
Black Opium is coffee and vanilla over jasmine and orange blossom. What it does from first spray to dry-down, and nine perfumes that share its coffee-vanilla idea.
- Article
The best coconut perfumes: creamy, tropical or gourmand
Coconut in perfume goes far beyond sun cream. Twelve coconut perfumes grouped by style, green, tropical, creamy floral, gourmand and boozy, and how to wear yours before you buy the bottle.
- Article
Eau de parfum vs eau de toilette: what changes, and which strength to try
Eau de parfum carries more perfume oil than eau de toilette, but the same name on two strengths often hides two different formulas. What the labels mean, and how to wear both before you choose.
- Article
Guidance vs Guidance 46: how the two Amouage perfumes differ
Guidance and Guidance 46 share a pear, hazelnut and osmanthus core. The later one adds bitter almond, rose water and a drier woody base. Here is how to choose between them without smelling either.
- Article
Perfume for older women: classic and modern scents, grouped by style
There is no age limit on any scent. Twelve perfumes for older women, from soft and clean to warm and sweet, and how to try them on skin before choosing a bottle.
- Article
Pistachio perfumes: eight to try, from green to gourmand
Pistachio can smell green and airy or sweet and creamy. Eight pistachio perfumes grouped by style, and why a 3ml is the smart first step with a note this new.
- Article
Sauvage vs Sauvage Elixir: how they differ, plus Eau Forte and Extrait
Sauvage is bright pepper and bergamot over ambroxan; the Elixir is warm spice, licorice and sandalwood. Here are both, the two other Sauvages, and a simple way to choose with two decants.
- Article
Unisex perfumes worth sharing: scents that sit well on both of you
Fourteen unisex perfumes a couple can share, grouped from fresh and green to warm and dark, and how to wear one together before anyone buys a full bottle.
- Article
What does iris smell like? Iris perfume, from powder to earth
Iris smells powdery, buttery and cool, with an earthy root underneath. What orris is, why some people call it lipstick, and twelve iris perfumes grouped by style.
- Article
What does Ombre Nomade smell like? A dense oud, and how to try it first
Ombre Nomade is smoky oud with raspberry, rose and saffron over frankincense and benzoin. What it does on skin, who it suits, and softer oud perfumes to wear beside it.
- Article
What does Santal 33 smell like? The notes, and perfumes like it that share them
Santal 33 smells of dry, creamy woods, from cardamom and violet through cedar and papyrus to sandalwood, leather and amber. The note-by-note guide, and nine perfumes that share its notes.
- Article
What is oud, and what does it smell like? A gentle way in
Oud is the dark resin that forms inside agarwood, and it smells woody, smoky and resinous. What it is, what it smells like, and a ladder of oud perfumes from soft to dark.
- Article
White musk perfume: what musk smells like, and which to wear first
White musk smells clean, soft and close to the skin. What musk really smells like, the three kinds you will meet, and thirteen musk perfumes grouped by style.
- Article
The best perfumes for men: a shortlist by style, from fresh to warm
Eighteen men's perfumes worth wearing, grouped by style, from bright citrus to warm spice and quiet woods, and a simple way to find yours before buying a bottle.
- Article
The best long-lasting perfumes for men, and how to test them first
Ten men's and shared fragrances with real staying power, from Aventus to Oud Wood, and why a week with a 10ml decant tells you more about longevity than anything you read online.
- Article
Niche vs designer perfume: what is the difference?
Designer fragrances come from fashion houses; niche fragrances come from houses that only make perfume. Here is what that changes in the bottle, where the lines blur, and how to compare the two fairly.
- Article
How to make perfume last longer: 11 tips that work
If your perfume disappears by lunchtime, the fix is usually in how you apply and store it, not in buying a stronger bottle. Eleven habits that make a real difference.
- Guide
What is a perfume decant?
A decant is original perfume moved from its bottle into a smaller one. How 3ml, 10ml and 30ml decants work, and why wearing one first beats a blind buy.
- Guide
Perfume gift guide
Perfume gift ideas by personality, picked from the 10ML bestseller list: classics, niche, date night and summer scents in 3ml, 10ml and 30ml.
- Guide
An alternative to a perfume subscription
Want to try new perfumes without a monthly plan? How buying decants one order at a time compares with a perfume subscription, and when each suits you.
- Guide
Perfume decants: the original perfume in 3ml, 10ml and 30ml
Original designer and niche perfume, decanted from the bottle into 3ml, 10ml and 30ml travel sprays. Delivered across the EU with a 30-day money-back guarantee.
- Guide
Winter perfumes
Winter perfumes from the 10ML catalogue: the bestsellers wearers vote for cold days, in 3ml, 10ml and 30ml decants, so you can wear one before you buy a bottle.
- Guide
Night perfumes
Night perfumes from the 10ML catalogue: the bestsellers wearers vote for evenings and nights out, in 3ml, 10ml and 30ml decants, to try before a bottle.
- Guide
Perfume decant shops in Europe, compared
Sizes, prices and free-delivery thresholds of perfume decant shops that sell in Europe, side by side, with a source and check date for every fact.
These articles and guides are collaborative 10ML marketing work written with AI assistance. 10ML sells the products its guides recommend. Read the editorial policy for independence and AI details, or use its corrections instructions to report a mistake.